Official Playstation magazine UK to be the UK's Qore?

While reading Edge magazine dated February 2009 I noticed a full page advertisement which seemed to be saying that The official playstation magazine was going to become available on the PSN in 2009.

Touted to have exclusive betas and videos, which sounds very like the Qore magazine that is available on the USA PSN store. Is this finally a UK alternative?The magazine print advertisement directs you to a webpage. On the website is pretty much the print advertisment and a sign up section which wants name, age address and email. Submitting these results in a thanks page and little else. The site promises to enter you into draw to win a copy of Killzone 2.

Apparently the product will only be available in the Uk at launch. It seems to be run by future publishing the publisher behind an awful lot of the UK magazines.